NEWS & UPDATES

Jabulani Safari Unveils a New Brand Identity

After more than four decades of pioneering land restoration, wilderness stewardship, and conservation in the Greater Kruger area, Jabulani Safari launches a new visual identity that honours its roots and redefines its place in the world of luxury travel.

K E Y  F A C T S  A T  A  G L A N C E

• New logo, visual language, and brand tagline launched on 23 April 2026.
• Tagline: Soulful Safari, Refined in Luxury.
• Big 5 private game reserve in the Greater Kruger area, with no change to ownership or operations.
• Managed by the Roode family with 40+ years of conservation and land stewardship.
• The rescued elephant herd is central to the property's identity and conservation story.
• The brand refresh spans all guest touchpoints: digital, social, and in-lodge experiences.